National and European statistics have been showing an esponential increase in the purchase of domestic satellite systems. Small and big parabolic aerials appear on roofs or are attached to the outside of buildings and this is clear evidence of the fact that satellite is the real media of the new century. Almost everything is transmitted by satellite: from tv to radio, from internet to telephones: satellite means global communication. This is why many organizations have already started working in order to create their own, personalized broadcasting channel: air is not limitless and only those people who look ahead now and get ready to accept the challeges of global communication will succeed in the future in granting their firms the importance they deserve. Figures speak more clearly than words: in European countries parabolic aerials are about 18 million. In Italy 1 family out of 4 has a parabolic aerial, that is to say around 6 million houses.

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Italian Radio st. via sat
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