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The Customer Satisfaction survey philosophy is that the satisfaction of the customer is a goal every company should achieve by using all available resources.
The level of customer satisfaction can be monitored through opinion surveys, checking the idea the customers got regarding the product or the service they bought, about the price, the quality etc.
This kind of analysis is extremly important if you're planning to make changes in your business, so that you make sure your changes are going to take the right direction: the customers' one.
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